A short answer
No theme. No page builder. The published prices are $2,500, $4,200, and $6,500+. You own the domain and the hosting.
A template is a pre-drawn layout with slots for a logo and photos. A page builder is the software that lets someone drag those slots around. Together they produce a site that looks finished and still inherits every compromise the theme made — extra scripts, generic spacing, a contact form designed for nobody in particular.
Custom, here, means the site is drawn for what the business actually does, then built to that drawing. One person designs it and builds it. There is no theme to upgrade later, and no page-builder account sitting between you and the files.
What “custom” does and does not mean
It does not mean inventing a new internet. It means the pages, the words, and the way someone calls you are decided from the work — not from a demo the theme vendor shipped.
- The layout is drawn for your services, hours, and how people actually reach you
- The code is the site, not a stack of unused widgets
- You are not renting a theme that can change out from under you
That is a construction choice. It is not a claim that custom work is automatically prettier, or that a template can never be useful. It is a claim that a small-business site should not inherit a pile of decisions made for someone else.
What it costs
Prices are published so you can plan. Every project is still quoted exactly after a conversation, but the range is not a secret.
- Foundation, $2,500 — trades and single-location shops; up to 5 pages; you supply the copy; about three weeks
- Standard, $4,200 — practices and firms; up to 10 pages; booking; writing included; four to five weeks
- Full build, $6,500+ — retail, catalogs, integrations; six weeks and up
One builder. Published prices. No retainer. A longer walk through the numbers is on what a custom site costs.
Who owns what
The domain and hosting stay in your name. Admin access is yours. If the working relationship ends, you take the site with you.
Owning it does not mean running a website is free. A domain still renews — on the homepage we plan for about $15 a year. Hosting still costs something: from free for a simple site to about $25 a month once you add booking, payments, or a content system, paid to the host. Optional help after launch is hosting and security at $45 a month, full care at $145 a month, or changes at $95 an hour. Those plans are optional. Plenty of people host it themselves.