A short answer
A replacement is priced from the same three tiers as a new site: $2,500, $4,200, and $6,500+. Old addresses get mapped to new ones. Sometimes a refresh is enough. Nobody can promise Google will keep every ranking.
Rankings move for reasons no studio controls — competitors, the algorithm, a listing you forgot to claim. What a careful rebuild can do is avoid the unforced error: launching a new site that leaves the old URLs dead.
Same tiers as a new site
Replacing a site costs about what building one costs. The published range:
- Foundation, $2,500 — trades and single-location shops; up to 5 pages; you supply the copy; about three weeks
- Standard, $4,200 — practices and firms; up to 10 pages; booking; writing included; four to five weeks
- Full build, $6,500+ — retail, catalogs, integrations; six weeks and up
One builder. Published prices. No retainer. The difference is the work around the new pages: moving the content you still want, mapping every old page to its new address, and keeping the signals you already have. That mapping is included, up to the page count of the tier. The numbers in full are on what a custom site costs.
What “map the old URLs” means
Search engines, bookmarks, and old ads remember addresses. If an old path like /services/ac-repair used to work and the new site only has /hvac, that old address should send people — and Google — to the new one, not to a blank error.
- List the URLs the current site actually has, not the ones you wish it had
- Decide the one new page each old URL should land on
- Put permanent redirects in place before or as the new site goes live
- Keep the domain you already rank on, in your name
If the domain is not in your name today, fix that first. A pretty new site on a brand-new address is a new site, not a replacement of the old one.
Refresh versus rebuild
If the site works — people can call, the hours are right, the pages load on a phone — and it only looks dated, say so. Sometimes the honest job is smaller than a rebuild: type, photos, a form that actually arrives, a homepage that states the work. That is a refresh. It costs less because it is less.
A rebuild is the right answer when the construction is the problem: a theme you cannot get out of, a page builder that will not get faster, a structure that hides the phone number, or a host and domain you do not control. Custom, not a template is the construction argument. Trades is the phone-and-quote version of it.
What we will not claim
We will not invent a ranking you will keep, a traffic number you will hit, or a city where this already “worked.” Search results change. A rebuild done carefully gives the new site a fair chance to inherit what the old one earned. It does not buy a guarantee.
After launch, the site is still yours. Domain and hosting still cost something — a domain at roughly $15 a year, hosting from free to about $25 a month depending on what the site does, or optional Typewright hosting and security at $45 a month and full care at $145 a month. Changes without a plan are $95 an hour. None of that is a ranking product.